“Your personal brand is your promise of value to the world, and your commitment to deliver distinctively with every skill developed and talents you have been gifted with.” Bernard Kelvin Clive
In the context of business and branding, a company’s brand identity is what it says about who it is. Of course, logo is a core of any branding concept. But a great brand identity system requires much more than a logo. It may include unique style of other elements that make up your visual language. If you want to build a strong brand – think about your alternate mark, color palette, typography, photographic elements and icons.