Logo Design

“Sometimes when an idea flashes, you distrust it because it seems too easy. You qualify it with all kinds of evasive phrases because you’re timid about it. But often, this turns out to be the best idea of all.” Saul Bass

How can we make a great logo? The goal is to create a memorable association with a particular brand, person or company. Every customer wants to get a perfect solution, every designer wants to create something really special. Inspiration can come from anything, but the are some basic principles of designing a logo: it has to be simple, flexible and memorable. And please, try to avoid the clichés…